Jeanette JohnsonFeb 269 min readEarmarking Money for Marketing: The Benefits of Marketing for Your Small BusinessWhat are some things you can do to market your small business? What is important and some free options to accomplish them.
Jeanette JohnsonJan 13, 20238 min readHow to conduct a brand audit and improve the way people experience your business.A brand audit is a check-up on how your brand is performing in the marketplace. It allows you to see how your business, products, services,
Jeanette JohnsonJan 13, 20236 min readArchetypal Branding: The HeroStandards for the Hero are high, and if the brand fails to live up to those expectations be prepared for the consequences.
Jeanette JohnsonJan 13, 20236 min readArchetypal Branding: The SageArchetypes, when effectively implemented, can provide a strong connection between a brand and the consumer. The stories and...
Jeanette JohnsonJan 13, 20235 min readArchetypal Branding: The InnocentArchetypes, when tapped into correctly, can be repackaged and reused continually. What are archetypes? Click here to read my article...
Jeanette JohnsonJan 13, 20236 min readFrustrated By All The Things? Boost Your Business Visibility With These Four Simple Steps.Stop feeling like you need to be on every social platform and don’t try to be everything to everyone.
