DESIGN BLOG

Welcome to the Jeanette Johnson Art & Design Blog. You'll find original articles about logos, branding, design, and marketing here.

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Jeanette Johnson

Jan 13, 20236 min read

Archetypal Branding: The Explorer

Tapping into time tested stories and translating them into current and relevant tales is a challenge for any story teller. This is where...

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Jeanette Johnson

Jan 13, 20235 min read

Archetypal Branding: The Innocent

Archetypes, when tapped into correctly, can be repackaged and reused continually. What are archetypes? Click here to read my article...

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Jeanette Johnson

Jan 13, 20236 min read

Using Brand Archetypes To Create An Identity For Your Brand

What are the twelve brand archetypes and how can you use them to help identify your brand?

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