Jeanette JohnsonJan 13, 20236 min readArchetypal Branding: The ExplorerTapping into time tested stories and translating them into current and relevant tales is a challenge for any story teller. This is where...
Jeanette JohnsonJan 13, 20235 min readArchetypal Branding: The InnocentArchetypes, when tapped into correctly, can be repackaged and reused continually. What are archetypes? Click here to read my article...
Jeanette JohnsonJan 13, 20236 min readUsing Brand Archetypes To Create An Identity For Your BrandWhat are the twelve brand archetypes and how can you use them to help identify your brand?
