Jeanette Johnson
Archetypal Branding: The Explorer
Tapping into time tested stories and translating them into current and relevant tales is a challenge for any story teller. This is where...
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DESIGN BLOG
Welcome to the Jeanette Johnson Art & Design Blog. You'll find original articles about logos, branding, design, and marketing here.
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Jeanette Johnson
Jan 13, 20233 min read
Design Trends That Will Boost Your Brand In 2021
Visual trends that are making an impact for 2021. It’s two thousand twenty one. A whole new year with new trends. In this article I’m...
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Jeanette Johnson
Jan 13, 20235 min read
Archetypal Branding: The Innocent
Archetypes, when tapped into correctly, can be repackaged and reused continually. What are archetypes? Click here to read my article...
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Jeanette Johnson
Jan 13, 20236 min read
Frustrated By All The Things? Boost Your Business Visibility With These Four Simple Steps.
Stop feeling like you need to be on every social platform and don’t try to be everything to everyone.
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Jeanette Johnson
Jan 13, 20236 min read
Using Brand Archetypes To Create An Identity For Your Brand
What are the twelve brand archetypes and how can you use them to help identify your brand?
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Jeanette Johnson
Jan 13, 20235 min read
How I Became A Freelance Graphic Designer.
How I decided to become a graphic designer and my journey from a full-time, in-house position to a self-employed freelance graphic designer.
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Jeanette Johnson
Jan 13, 20237 min read
Branding Bullseye! What you need to build a targeted brand that draws in the right customers.
Build a bullseye that attracts customers to your brand. This article covers the essential pieces you need to build your brand.
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Jeanette Johnson
Jan 13, 20234 min read
What Is A Press Kit and Why You Need One For Your Business
What is a press kit and why you need one for your business. What to include in a killer press kit and why it's important.
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Jeanette Johnson
Jan 13, 20235 min read
7 Questions You Should Ask Before Hiring A Graphic Designer
Ask these seven questions to make sure that you find a graphic designer that's right for you.
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Jeanette Johnson
Jan 13, 20234 min read
What Makes A Great Logo?
What makes a great logo? It is a combination of concepts that work together to create a legitimately fantastic logo.
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Jeanette Johnson
Jan 13, 20234 min read
The Importance Of Creating A Content Calendar
Posting to social media sounds easy enough; however, it takes a lot of time and effort to create that content. That’s why you need a calenda
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Jeanette Johnson
Jan 13, 20233 min read
What Is Your Time Really Worth?
Why it's a good idea to hire out your design work. Don't treat yourself like a free source of labor.
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Jeanette Johnson
Jan 13, 20233 min read
The Importance of Marketing Your New Business
Keeping a new business going can be tough. The right legwork, done early, can change everything. What is "marketing"? Why is it important?
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