DESIGN BLOG

Welcome to the Jeanette Johnson Art & Design Blog. You'll find original articles about logos, branding, design, and marketing here.

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Jeanette Johnson

Jan 13, 20236 min read

Archetypal Branding: The Explorer

Tapping into time tested stories and translating them into current and relevant tales is a challenge for any story teller. This is where...

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Jeanette Johnson

Jan 13, 20233 min read

Design Trends That Will Boost Your Brand In 2021

Visual trends that are making an impact for 2021. It’s two thousand twenty one. A whole new year with new trends. In this article I’m...

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Jeanette Johnson

Jan 13, 20235 min read

Archetypal Branding: The Innocent

Archetypes, when tapped into correctly, can be repackaged and reused continually. What are archetypes? Click here to read my article...

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Frustrated By All The Things? Boost Your Business Visibility With These Four Simple Steps.

Jeanette Johnson

Jan 13, 20236 min read

Frustrated By All The Things? Boost Your Business Visibility With These Four Simple Steps.

Stop feeling like you need to be on every social platform and don’t try to be everything to everyone.

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Jeanette Johnson

Jan 13, 20236 min read

Using Brand Archetypes To Create An Identity For Your Brand

What are the twelve brand archetypes and how can you use them to help identify your brand?

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How I Became A Freelance Graphic Designer.

Jeanette Johnson

Jan 13, 20235 min read

How I Became A Freelance Graphic Designer.

How I decided to become a graphic designer and my journey from a full-time, in-house position to a self-employed freelance graphic designer.

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Jeanette Johnson

Jan 13, 20237 min read

Branding Bullseye! What you need to build a targeted brand that draws in the right customers.

Build a bullseye that attracts customers to your brand. This article covers the essential pieces you need to build your brand.

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What Is A Press Kit and Why You Need One For Your Business

Jeanette Johnson

Jan 13, 20234 min read

What Is A Press Kit and Why You Need One For Your Business

What is a press kit and why you need one for your business. What to include in a killer press kit and why it's important.

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7 Questions You Should Ask Before Hiring A Graphic Designer

Jeanette Johnson

Jan 13, 20235 min read

7 Questions You Should Ask Before Hiring A Graphic Designer

Ask these seven questions to make sure that you find a graphic designer that's right for you.

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Jeanette Johnson

Jan 13, 20234 min read

What Makes A Great Logo?

What makes a great logo? It is a combination of concepts that work together to create a legitimately fantastic logo.

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The Importance Of Creating A Content Calendar

Jeanette Johnson

Jan 13, 20234 min read

The Importance Of Creating A Content Calendar

Posting to social media sounds easy enough; however, it takes a lot of time and effort to create that content. That’s why you need a calenda

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Jeanette Johnson

Jan 13, 20233 min read

What Is Your Time Really Worth?

Why it's a good idea to hire out your design work. Don't treat yourself like a free source of labor.

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The Importance of Marketing Your New Business

Jeanette Johnson

Jan 13, 20233 min read

The Importance of Marketing Your New Business

Keeping a new business going can be tough. The right legwork, done early, can change everything. What is "marketing"? Why is it important?

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