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DESIGN BLOG
Welcome to the Jeanette Johnson Art & Design Blog. You'll find original articles about logos, branding, design, and marketing here.
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Jeanette Johnson
Feb 269 min read
Earmarking Money for Marketing: The Benefits of Marketing for Your Small Business
What are some things you can do to market your small business? What is important and some free options to accomplish them.
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Jeanette Johnson
Jan 13, 20238 min read
How to conduct a brand audit and improve the way people experience your business.
A brand audit is a check-up on how your brand is performing in the marketplace. It allows you to see how your business, products, services,
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Jeanette Johnson
Jan 13, 20236 min read
Archetypal Branding: The Hero
Standards for the Hero are high, and if the brand fails to live up to those expectations be prepared for the consequences.
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Jeanette Johnson
Jan 13, 20235 min read
What are free logo makers and how are they hurting your brand?
How free logo sites, like LogoGenie and Canva, are setting your brand up for failure. You've decided you need a logo. You're a small...
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Jeanette Johnson
Jan 13, 20236 min read
Archetypal Branding: The Sage
Archetypes, when effectively implemented, can provide a strong connection between a brand and the consumer. The stories and...
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Jeanette Johnson
Jan 13, 20236 min read
Archetypal Branding: The Explorer
Tapping into time tested stories and translating them into current and relevant tales is a challenge for any story teller. This is where...
220 views0 comments
Jeanette Johnson
Jan 13, 20235 min read
Archetypal Branding: The Innocent
Archetypes, when tapped into correctly, can be repackaged and reused continually. What are archetypes? Click here to read my article...
161 views0 comments
Jeanette Johnson
Jan 13, 20236 min read
Frustrated By All The Things? Boost Your Business Visibility With These Four Simple Steps.
Stop feeling like you need to be on every social platform and don’t try to be everything to everyone.
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Jeanette Johnson
Jan 13, 20236 min read
Using Brand Archetypes To Create An Identity For Your Brand
What are the twelve brand archetypes and how can you use them to help identify your brand?
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