DESIGN BLOG

Welcome to the Jeanette Johnson Art & Design Blog. You'll find original articles about logos, branding, design, and marketing here.

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Jeanette Johnson

Feb 26, 20249 min read

Earmarking Money for Marketing: The Benefits of Marketing for Your Small Business

What are some things you can do to market your small business? What is important and some free options to accomplish them.

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Jeanette Johnson

Jan 13, 20238 min read

A brand audit is a check-up on how your brand is performing in the marketplace. It allows you to see how your business, products, services,

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Jeanette Johnson

Jan 13, 20236 min read

Standards for the Hero are high, and if the brand fails to live up to those expectations be prepared for the consequences.

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Jeanette Johnson

Jan 13, 20235 min read

How free logo sites, like LogoGenie and Canva, are setting your brand up for failure. You've decided you need a logo. You're a small...

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Jeanette Johnson

Jan 13, 20236 min read

Archetypes, when effectively implemented, can provide a strong connection between a brand and the consumer. The stories and...

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Jeanette Johnson

Jan 13, 20236 min read

Tapping into time tested stories and translating them into current and relevant tales is a challenge for any story teller. This is where...

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Jeanette Johnson

Jan 13, 20235 min read

Archetypes, when tapped into correctly, can be repackaged and reused continually. What are archetypes? Click here to read my article...

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Jeanette Johnson

Jan 13, 20236 min read

Stop feeling like you need to be on every social platform and don’t try to be everything to everyone.

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Jeanette Johnson

Jan 13, 20236 min read

What are the twelve brand archetypes and how can you use them to help identify your brand?

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