DESIGN BLOG

Welcome to the Jeanette Johnson Art & Design Blog. You'll find original articles about logos, branding, design, and marketing here.

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Jeanette Johnson

Feb 269 min read

Earmarking Money for Marketing: The Benefits of Marketing for Your Small Business

What are some things you can do to market your small business? What is important and some free options to accomplish them.

Jeanette Johnson

Jan 13, 20238 min read

How to conduct a brand audit and improve the way people experience your business.

A brand audit is a check-up on how your brand is performing in the marketplace. It allows you to see how your business, products, services,

Jeanette Johnson

Jan 13, 20236 min read

Archetypal Branding: The Hero

Standards for the Hero are high, and if the brand fails to live up to those expectations be prepared for the consequences.

Jeanette Johnson

Jan 13, 20235 min read

What are free logo makers and how are they hurting your brand?

How free logo sites, like LogoGenie and Canva, are setting your brand up for failure. You've decided you need a logo. You're a small...

Jeanette Johnson

Jan 13, 20236 min read

Archetypal Branding: The Sage

Archetypes, when effectively implemented, can provide a strong connection between a brand and the consumer. The stories and...

Jeanette Johnson

Jan 13, 20236 min read

Archetypal Branding: The Explorer

Tapping into time tested stories and translating them into current and relevant tales is a challenge for any story teller. This is where...

Jeanette Johnson

Jan 13, 20235 min read

Archetypal Branding: The Innocent

Archetypes, when tapped into correctly, can be repackaged and reused continually. What are archetypes? Click here to read my article...

Jeanette Johnson

Jan 13, 20236 min read

Frustrated By All The Things? Boost Your Business Visibility With These Four Simple Steps.

Stop feeling like you need to be on every social platform and don’t try to be everything to everyone.

Jeanette Johnson

Jan 13, 20236 min read

Using Brand Archetypes To Create An Identity For Your Brand

What are the twelve brand archetypes and how can you use them to help identify your brand?

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