Jeanette Johnson
Earmarking Money for Marketing: The Benefits of Marketing for Your Small Business
What are some things you can do to market your small business? What is important and some free options to accomplish them.
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DESIGN BLOG
Welcome to the Jeanette Johnson Art & Design Blog. You'll find original articles about logos, branding, design, and marketing here.
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Jeanette Johnson
Feb 24 min read
How Do I Get A Logo For My Small Business?
You've started a brand new business and you might be wondering why you need a logo. It would be easy to say, "Because you do, that's...
7 views0 comments
Jeanette Johnson
Jan 13, 20238 min read
How to conduct a brand audit and improve the way people experience your business.
A brand audit is a check-up on how your brand is performing in the marketplace. It allows you to see how your business, products, services,
26 views0 comments
Jeanette Johnson
Jan 13, 20235 min read
What are free logo makers and how are they hurting your brand?
How free logo sites, like LogoGenie and Canva, are setting your brand up for failure. You've decided you need a logo. You're a small...
29 views0 comments
Jeanette Johnson
Jan 13, 20236 min read
Frustrated By All The Things? Boost Your Business Visibility With These Four Simple Steps.
Stop feeling like you need to be on every social platform and don’t try to be everything to everyone.
26 views1 comment
Jeanette Johnson
Jan 13, 20231 min read
How To Take Criticism
Everyone is subject to criticism every now and then. Being in a field where so much is subject to the tastes and views of others...
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Jeanette Johnson
Jan 13, 20237 min read
Branding Bullseye! What you need to build a targeted brand that draws in the right customers.
Build a bullseye that attracts customers to your brand. This article covers the essential pieces you need to build your brand.
472 views0 comments
Jeanette Johnson
Jan 13, 20234 min read
What Is A Press Kit and Why You Need One For Your Business
What is a press kit and why you need one for your business. What to include in a killer press kit and why it's important.
5 views0 comments
Jeanette Johnson
Jan 13, 20235 min read
7 Questions You Should Ask Before Hiring A Graphic Designer
Ask these seven questions to make sure that you find a graphic designer that's right for you.
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Jeanette Johnson
Jan 13, 20234 min read
So You Have A Brand New Logo...Now What?
You've paid someone to design your logo. But, how do you make it work for your business? A well designed logo can make all the difference...
10 views0 comments
Jeanette Johnson
Jan 13, 20236 min read
YES! You Can DIY Your Own Brand.
You can develop your own brand and here are four basic steps to get you started. Of course you can. Anyone can do anything themselves...
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Jeanette Johnson
Jan 13, 20235 min read
How to Harness The Magical Power of Pantone Colors.
Get a general knowledge of Pantone: what it is, how to narrow down your color selection, and how these colors can impact your brand.
331 views0 comments
Jeanette Johnson
Jan 13, 20234 min read
The Importance Of Creating A Content Calendar
Posting to social media sounds easy enough; however, it takes a lot of time and effort to create that content. That’s why you need a calenda
6 views0 comments
Jeanette Johnson
Jan 13, 20233 min read
What Is Your Time Really Worth?
Why it's a good idea to hire out your design work. Don't treat yourself like a free source of labor.
3 views0 comments
Jeanette Johnson
Jan 13, 20233 min read
Why You Need a Marketing Budget
Why you should budget for marketing in your small business. Plus, small steps you can take to promote your services for free.
8 views0 comments
Jeanette Johnson
Jan 13, 20233 min read
The Step-By-Step Journey to Establishing Your Brand
Your business identity sets the tone for your relationships with customers. Customers decide where they stand in relation to your products o
33 views0 comments
Jeanette Johnson
Jan 13, 20233 min read
The Importance of Marketing Your New Business
Keeping a new business going can be tough. The right legwork, done early, can change everything. What is "marketing"? Why is it important?
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