Jeanette Johnson
Earmarking Money for Marketing: The Benefits of Marketing for Your Small Business
What are some things you can do to market your small business? What is important and some free options to accomplish them.
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DESIGN BLOG
Welcome to the Jeanette Johnson Art & Design Blog. You'll find original articles about logos, branding, design, and marketing here.
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Jeanette Johnson
Jan 13, 20238 min read
How to conduct a brand audit and improve the way people experience your business.
A brand audit is a check-up on how your brand is performing in the marketplace. It allows you to see how your business, products, services,
26 views0 comments
Jeanette Johnson
Jan 13, 20236 min read
Archetypal Branding: The Sage
Archetypes, when effectively implemented, can provide a strong connection between a brand and the consumer. The stories and...
729 views0 comments
Jeanette Johnson
Jan 13, 20236 min read
Archetypal Branding: The Explorer
Tapping into time tested stories and translating them into current and relevant tales is a challenge for any story teller. This is where...
216 views0 comments
Jeanette Johnson
Jan 13, 20235 min read
Archetypal Branding: The Innocent
Archetypes, when tapped into correctly, can be repackaged and reused continually. What are archetypes? Click here to read my article...
150 views0 comments
Jeanette Johnson
Jan 13, 20236 min read
Frustrated By All The Things? Boost Your Business Visibility With These Four Simple Steps.
Stop feeling like you need to be on every social platform and don’t try to be everything to everyone.
26 views1 comment
Jeanette Johnson
Jan 13, 20236 min read
Using Brand Archetypes To Create An Identity For Your Brand
What are the twelve brand archetypes and how can you use them to help identify your brand?
1,075 views0 comments
Jeanette Johnson
Jan 13, 20235 min read
How I Became A Freelance Graphic Designer.
How I decided to become a graphic designer and my journey from a full-time, in-house position to a self-employed freelance graphic designer.
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Jeanette Johnson
Jan 13, 20237 min read
Branding Bullseye! What you need to build a targeted brand that draws in the right customers.
Build a bullseye that attracts customers to your brand. This article covers the essential pieces you need to build your brand.
472 views0 comments
Jeanette Johnson
Jan 13, 20234 min read
What Is A Press Kit and Why You Need One For Your Business
What is a press kit and why you need one for your business. What to include in a killer press kit and why it's important.
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Jeanette Johnson
Jan 13, 20235 min read
7 Questions You Should Ask Before Hiring A Graphic Designer
Ask these seven questions to make sure that you find a graphic designer that's right for you.
43 views0 comments
Jeanette Johnson
Jan 13, 20232 min read
Free Use Graphics and How To Use Them
If your looking for a historical edge to your marketing pieces, go on a hunt for images within the Public Domain.
7 views0 comments
Jeanette Johnson
Jan 13, 20234 min read
So You Have A Brand New Logo...Now What?
You've paid someone to design your logo. But, how do you make it work for your business? A well designed logo can make all the difference...
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Jeanette Johnson
Jan 13, 20236 min read
YES! You Can DIY Your Own Brand.
You can develop your own brand and here are four basic steps to get you started. Of course you can. Anyone can do anything themselves...
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Jeanette Johnson
Jan 13, 20235 min read
How to Harness The Magical Power of Pantone Colors.
Get a general knowledge of Pantone: what it is, how to narrow down your color selection, and how these colors can impact your brand.
331 views0 comments
Jeanette Johnson
Jan 13, 20234 min read
The Importance Of Creating A Content Calendar
Posting to social media sounds easy enough; however, it takes a lot of time and effort to create that content. That’s why you need a calenda
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