DESIGN BLOG

Welcome to the Jeanette Johnson Art & Design Blog. You'll find original articles about logos, branding, design, and marketing here.

Be sure to subscribe to receive alerts for when new content is posted!

How Do I Commission A Mural? Tips from a Mural Artist in Nebraska.

Jeanette Johnson

Feb 93 min read

How Do I Commission A Mural? Tips from a Mural Artist in Nebraska.

Looking for a mural artist in Nebraska? Here I am. I'll give you 6 easy steps to commission a mural for your space.

22 views0 comments

Jeanette Johnson

Feb 24 min read

How Do I Get A Logo For My Small Business?

You've started a brand new business and you might be wondering why you need a logo. It would be easy to say, "Because you do, that's...

7 views0 comments

Jeanette Johnson

Jan 13, 20238 min read

How to conduct a brand audit and improve the way people experience your business.

A brand audit is a check-up on how your brand is performing in the marketplace. It allows you to see how your business, products, services,

26 views0 comments

Jeanette Johnson

Jan 13, 20236 min read

Archetypal Branding: The Hero

Standards for the Hero are high, and if the brand fails to live up to those expectations be prepared for the consequences.

463 views0 comments

Jeanette Johnson

Jan 13, 20235 min read

What are free logo makers and how are they hurting your brand?

How free logo sites, like LogoGenie and Canva, are setting your brand up for failure. You've decided you need a logo. You're a small...

29 views0 comments

Jeanette Johnson

Jan 13, 20236 min read

Archetypal Branding: The Sage

Archetypes, when effectively implemented, can provide a strong connection between a brand and the consumer. The stories and...

742 views0 comments

What is the 2021 Pantone Color of the Year and how is it being used so far?

Jeanette Johnson

Jan 13, 20233 min read

What is the 2021 Pantone Color of the Year and how is it being used so far?

What is the 2021 Pantone Color of the Year? How is it being used thus far? Let's look at how designers are using the 2021 color of the year.

11 views0 comments

Jeanette Johnson

Jan 13, 20236 min read

Archetypal Branding: The Explorer

Tapping into time tested stories and translating them into current and relevant tales is a challenge for any story teller. This is where...

220 views0 comments

Jeanette Johnson

Jan 13, 20233 min read

Design Trends That Will Boost Your Brand In 2021

Visual trends that are making an impact for 2021. It’s two thousand twenty one. A whole new year with new trends. In this article I’m...

19 views0 comments

Jeanette Johnson

Jan 13, 20235 min read

Archetypal Branding: The Innocent

Archetypes, when tapped into correctly, can be repackaged and reused continually. What are archetypes? Click here to read my article...

161 views0 comments

Jeanette Johnson

Jan 13, 20236 min read

Using Brand Archetypes To Create An Identity For Your Brand

What are the twelve brand archetypes and how can you use them to help identify your brand?

1,097 views0 comments

Jeanette Johnson

Jan 13, 20237 min read

Branding Bullseye! What you need to build a targeted brand that draws in the right customers.

Build a bullseye that attracts customers to your brand. This article covers the essential pieces you need to build your brand.

480 views0 comments

What Is A Press Kit and Why You Need One For Your Business

Jeanette Johnson

Jan 13, 20234 min read

What Is A Press Kit and Why You Need One For Your Business

What is a press kit and why you need one for your business. What to include in a killer press kit and why it's important.

5 views0 comments

Jeanette Johnson

Jan 13, 20234 min read

So You Have A Brand New Logo...Now What?

You've paid someone to design your logo. But, how do you make it work for your business? A well designed logo can make all the difference...

10 views0 comments